For farmers, choosing the right seed isn’t just a decision, it’s a commitment that shapes the season ahead. It carries pride, anticipation, and the belief in what’s possible. Much like athletes committing to a program on Signing Day, farmers pledge to the seed they trust to perform when it matters most. That’s why Allegiant Seed introduces Pledging Day, a moment that celebrates commitment, confidence, and the pursuit of a winning season.
In our second spot, we show how farmers don’t make this commitment alone. Alongside their CHS salesperson, they evaluate options, build a game plan, and pledge to a season set up for success.
Senior Art Director: Michelle Pelowski | Art Director: Angie Yoo | Copywriter: Rose Carlson | Creative Director: John Neerland + Zach DeBlaey