For farmers, choosing the right seed isn’t just a decision, it’s a commitment that shapes the season ahead. Much like athletes committing to a program on Signing Day, farmers pledge to the seed they trust to perform when it matters most.
That’s why Allegiant Seed introduces Pledging Day, a moment that celebrates commitment, confidence, and the pursuit of a winning season.
In our second spot, we show the partnership between farmers and CHS reps.
Senior Art Director: Michelle Pelowski | Art Director: Angie Yoo | Copywriter: Rose Carlson | Creative Director: John Neerland + Zach DeBlaey