We introduced The Daily Wear System as a simple way to buy Mack Weldon clothes designed to work together and to make our consumers’ day easier.

We built sets built off customer personas, encouraging shopping based on lifestyle, and connected the product catalog through branded technical materials.

A selection of in store videos, signage, landing pages, icons, packaging updates, and booklets created to support the launch of The Daily Wear System.

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Set icons

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Senior Designer: Michelle Pelowski | Senior Copywriter: Althea Perely | CMO: Talia Handler | Production Designer: Charles Taylor | Director of Integrated Marketing Operations: Ashley Lotstein | Agency: Bullish

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